Which Athletes Under 25 Have the Hottest Brands?
All athletes have brands. For the superstars in each sport, it’s usually easy to identify who has the best personal brand simply based on their performance on the playing surface. However, for rising stars, it’s a bit more difficult to discern. We wanted to come up with a way to identify which athletes under the age of 25 had the hottest brands, so we created the CHARGE 25 Under 25 Index.
After exhaustive research of the top young athletes in 22 sports, we applied our proprietary formula to determine each athlete’s brand energy based on social media following, social media engagement, search results and news stories. The result was the index you see below. To read the full press release, click here.