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Navigating the

Sponsorship Game

Sponsorships can feel like a game, full of negotiating, planning, activating and competing with both competitors and partners. At the end of the day, everyone is trying to get to the finish line with a successful sponsorship. But how do you get there?

Learn the questions you need to ask yourself (and maybe a few cheat codes) to choose the path that leads to a win.

Before you start

Getting your goals, personas, and other strategy elements in place is crucial to a valuable sponsorship. 

Creating a short list

What properties can help you reach your goals? A few key questions will help you find the best partners for your business.

Choosing your property

You think you've got the best property – but are you sure? Check these last elements before signing on the dotted line. 

Making the Deal

A sponsorship deal comes with a lot of pieces. Understand what those are and how you can use them to your best advantage. 

Following up

The job isn't done once the event is. Assessing what is working on the day (and after the fact) are key to your next deal. 

What’s Trending in Experiential Marketing Technology

As technology becomes more prevalent in our everyday lives, it’s no surprise that experiential marketing activations are becoming more and more technologically advanced.

By integrating technology into your activation, you will create a modern, personalized experience and increase the number of consumer touchpoints for each guest resulting in an attractive ROI (return on investment).

Read more