Sponsorships can feel like a game, full of negotiating, planning, activating and competing with both competitors and partners. At the end of the day, everyone is trying to get to the finish line with a successful sponsorship. But how do you get there?
Learn the questions you need to ask yourself (and maybe a few cheat codes) to choose the path that leads to a win.
Getting your goals, personas, and other strategy elements in place is crucial to a valuable sponsorship.
What properties can help you reach your goals? A few key questions will help you find the best partners for your business.
You think you've got the best property – but are you sure? Check these last elements before signing on the dotted line.
A sponsorship deal comes with a lot of pieces. Understand what those are and how you can use them to your best advantage.
The job isn't done once the event is. Assessing what is working on the day (and after the fact) are key to your next deal.