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A Guide to Creating Your

Personal Brand

Whether you're on the boards or in the boardroom, a personal brand is a must. Strong leaders must be memorable, and creating a personal brand ensures that you're memorable for the right reasons.

What is a brand?

A brand isn't just your logo or colors. It is so much more. A brand is the core of what your company is, what it stands for. 

Why does it matter?

If you want to be memorable, a strong brand is powerful. We've got advice for how and why to use your personal brand. 

How do I create one?

Creating a personal brand is about examining yourself. We'll walk you through a simplified process to help define yours. 

Cut Through the Clutter With Your Personal Brand

Once you've developed your brand, it’s time to bring it to life. That’s called brand positioning, and doing it right puts you and your brand on the pathway to success. 

People are inundated with thousands of messages every day, from banner ads online to billboards and commercials, not to mention everything their friends and colleagues tell them.

Our eBook walks through four things you can do now to cut through the message clutter and make your personal brand stand out.

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