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Pro Baseball Player

Rookie Brand Guide

Even the best marketing departments have one major disadvantage. You can't directly help your team win. That means you have to be creative in the ways you attract fans to support your team, especially when they are struggling on the field. Investing in your players can pay off for your team.

Why do brands matter?

Player brands help teams reach new audiences, increase loyalty and revenue, add marketing value to a team's roster, create new sponsorship opportunities and more.

What is a brand?

Different sources have different definitions of what a brand is. However, at its root, a brand is meant as a method of identification. Brands create a unique identity.

How do I build one?

There are five steps to building a brand for your rookie. They are analyze, research, define, develop and launch. The first four steps are like spring training and the final step is Opening Day.

Cut Through the Clutter With Your Personal Brand

Once you've developed your brand, it’s time to bring it to life.

That’s called brand positioning, and doing it right puts you and your brand on the pathway to success. 

People are inundated with thousands of messages every day, from banner ads online to billboards and commercials, not to mention everything their friends and colleagues tell them.

Our eBook walks through four things you can do now to cut through the message clutter and make your personal brand stand out.

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