Player brands help teams reach new audiences, increase loyalty and revenue, add marketing value to a team's roster, create new sponsorship opportunities and more.
Different sources have different definitions of what a brand is. However, at its root, a brand is meant as a method of identification. Brands create a unique identity.
There are five steps to building a brand for your rookie. They are analyze, research, define, develop and launch. The first four steps are like spring training and the final step is Opening Day.