Download the Esports 
Marketer's Training Mode

Your guide to the world of

Marketing in Esports

Esports has astronomic growth, desirable audience demographics and an array of options for marketers. However, as a relatively new industry, it can be intimidating to know where to start. This guide will introduce marketers to the world of esports and help them find the perfect place for their brand.

The Landscape

Start by understanding the world of esports, from the ways games differentiate themselves to the fans who excitedly search for new content.

The Streamers

Streamers are the homemade stars of the esports world, with empires they build daily. Understand the economics of streaming and how important these brands can be. 

The Competitions

Esports competitions are major events, drawing millions in person and online. Learn the formats, the teams to watch, and how sponsors can find a place in these marquee events. 

Navigating the Sponsorship Game

Sponsorships can feel like a game, full of negotiating, planning, activating and competing with both competitors and partners.

At the end of the day, everyone is trying to get to the finish line with a successful sponsorship. But how do you get there?

We developed this eBook to show you the questions you need to ask yourself (and maybe a few cheat codes) to choose the path that leads to a win.

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