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A Guide to Newsjacking

Have you ever been sitting at home watching a major event when a significant newsworthy moment happens? You refresh Twitter and suddenly there’s a brand, like Oreo, that has posted content tying their product to the newsworthy event.

That brand just “newsjacked” this event and caught your attention. Download our eBook to understand the timeline of newsjacking, while also giving you advice on how to strike when the iron is hot.

The Opportunity Timeline

News events have a predictable pattern. Make sure you know the timeline for maximum effect. 

Four Essential Steps

Once you see your opportunity, it's time to move. Follow our steps to maximize your newsjack.

Newsjacking Gone Right

Gain inspiration from the brands that found a great balance of humor, relevancy and brand voice.

... And Very, Very Wrong

Political uprisings. Celebrity deaths. Domestic violence. Big brands have tried to newsjack them all.

Cut Through the Clutter With Your Personal Brand

Once you've developed your brand, it’s time to bring it to life. That’s called brand positioning, and doing it right puts you and your brand on the pathway to success. 

People are inundated with thousands of messages every day, from banner ads online to billboards and commercials, not to mention everything their friends and colleagues tell them.

Our eBook walks through four things you can do now to cut through the message clutter and make your personal brand stand out.

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