newsjacking

get your preparation guide ➡

CHARGE_eBook_Newsjacking.jpgWhen the media gets hot on a trending story, they are often looking for experts to weigh in on the topic. That desire to interview experts for news articles, TV shows, radio shows, etc., presents an opportunity for those who can be quick to the punch.

In this eBook, we will walk you through understanding the timeline of newsjacking, while also giving you advice on how to prepare in advance so you can strike when the iron is hot.

We’ll also provide you with some good and bad examples of how other brands have used newsjacking so you can see what has worked and what has been disastrous for some brands.