Have you ever been sitting at home watching a major event when a significant newsworthy moment happens? You refresh Twitter and suddenly there’s a brand, like Oreo, that has posted content tying their product to the newsworthy event.
That brand just “newsjacked” this event and caught your attention. Download our eBook to understand the timeline of newsjacking, while also giving you advice on how to strike when the iron is hot.
News events have a predictable pattern. Make sure you know the timeline for maximum effect.
Once you see your opportunity, it's time to move. Follow our steps to maximize your newsjack.
Gain inspiration from the brands that found a great balance of humor, relevancy and brand voice.
Political uprisings. Celebrity deaths. Domestic violence. Big brands have tried to newsjack them all.